17th
A Lesson from B2B: End-to-End Solution
I went to Boston’s first TechCrunch meetup last night and one of the web startups stood out amongst the crowd for me: Mypunchbowl. Mypunchbowl is basically a super Evite, it does not only online invitation but also helps you pick a date for the event you’re planning, provides checklist on what to bring, and more.
If there was one thing I learned from working in B2B, it is that customers don’t want point solutions. They don’t want to have to buy 5 separate out-of-the-box software and then integrate them all just to build that HR system, for instance. They want comprehensive, end-to-end solution representing a combination of best-of-breed products that works, and if they need help deploying it, they want the vendor to provide services too.
Web startups like Mypunchbowl totally gets it. Today there are so many useful “point solutions” online services out there on the Web, but no-one to map them into end-to-end solution for consumers, let alone cobble them together.
