Mar
14th
Fri
14th
Why AOL Bought Bebo, continued
- OM MALIK: What are the plans? Why can AOL make it work where MySpace and Facebook have challenges?
- RON GRANT: Bebo is going to be a cornerstone of our global expansion. It is difficult to monetize with search, but a good platform to monetize with display advertising. Platform A has a better opportunity to monetize this. Bebo provides a unique relationship with advertising. It is different from search and search keywords.
