on discovery path

You know Friendster is near the end when...

… its Southeast Asian users are moving en masse to Facebook.  Proof? I’ve got a lot of new friend requests from my Indonesian buddies as well as my teenage sister on FB in the last couple of weeks.

Friendster, as you know, has just moved headquarters to Bay Area and opened new offices in Singapore and Sydney last month.  The management finally came to terms with the fact that their strongest user bases are located in markets where, unfortunately, online advertising isn’t as mature or large as in the USA.

The move may be too little, too late… social networks may be sticky but once users leave, they don’t often come back.  I for one haven’t logged into Friendster for ages…